SEO (Search Engine Optimisation) / Inbound Marketing
We pride ourselves on staying up to date on SEO techniques so that we are sure to always only practice ethical, white-hat SEO for our clients. While there are many effective techniques that are often considered grey-hat, we refuse to risk our clients' sites by using them.
One of the first things we do in accepting a client for SEO is to check their website to verify that they are search engine friendly and user friendly so that search engines and users can easily access and use the site.
After checking the on-page factors that affect SEO and usability, we plan and implement a link-building campaign and will utilize social media to generate brand awareness as well as a social following for the company that can drive highly targeted, relevant traffic to the site.
PPC (Pay Per Click)
Another factor that can be used to bring traffic and increase conversions is pay per click advertising. We can use pay per click campaigns to complement our SEO efforts by serving highly relevant, targeted ads to searchers when they're in different places along the sales funnel.
SMM (Social Media Marketing)
We implement social media marketing when appropriate because it can drastically improve a brand's recognitioin and improve effectiveness of other marketing channels that are in use such as PPC advertising as well as organic SEO.
We can work with you to generate a new website with the following CMS' (Content Management Systems):
We use these systems because they are fairly easy systems to learn to use so that our clients can create their own content. We prefer to have our clients generate their content because what we know best is the online world, not our customers' business.
We will generate custom themes, install, and train our clients for any listed CMS.
We can also help you if you need an e-commerce site built and can help improve your online sales by utilizing conversion rate optimization where, instead of just increasing your raw traffic from search engines or social media, we also improve the rate at which people actually buy your products.
Blogging can be a great business decision for your company and we can help you to create and implement a blog. While we will create the blog for you, we still believe that the client, or somebody in the business, should do the actual writing because they know their business best.
Last Updated (Monday, 07 March 2011 10:02)